The offer has the blessing of TIFF artistic director Cameron Bailey, who sees Vimeo on Demand as a bonus to filmmakers debuting their movies in Toronto. In the case of the TIFF offer, Trainor said filmmakers are being asked to set the price at $4.99 or higher, and that the film be available on his platform for at least two years. The self-distribution platform also allows filmmakers to set their own market price for their content. ![]() “They were able to have their film available worldwide within months of it premiering at the festival,” Trainor said of Some Girl(s), which debuted at South by Southwest in March 2013, before a release via Vimeo on Demand in late June. That includes speed to market, as filmmakers don’t wait for traditional theatrical distribution that may come well after a film festival launch, and instead release a picture as soon as possible via Vimeo On Demand. He added Video on Demand offers filmmakers more control over how a film earns revenue, and so retains any possible profits. There are definitely many permutations,” Trainor said, including a day-and-date release with a theatrical run, or going global with direct distribution. ![]() Here he stressed Vimeo on Demand should be viewed as complementary to a traditional theatrical release. “It’s a movement that’s really growing, and a lot of filmmakers are looking at it (self-distribution) as a component of their distribution plan, or the main component of their distribution plan,” Trainor said. Vimeo CEO Kerry Trainor isn’t venturing how many TIFF titles embrace his self-distribution platform, which gained attention when Daisy von Scherler Mayer’s Some Girl(s), based on the Neil LaBute stage play, became the first feature to launch day-and-date via the Vimeo on Demand platform.Ī host of world bows in Toronto will have distribution plans in place that bar them from taking up the Vimeo on Demand offer, But Trainor insists putting up to $1.5 million in minimum guarantees on the table for 150 world bows in Toronto aims to get the industry talking more about direct distribution. After that, Vimeo will offer a 90/10 revenue split in favor of the filmmaker, and allow films to pursue traditional distribution channels outside of the 30 day exclusive window.
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